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Free download
The event industry toolkit you didn't know you needed.
Templates, guides and playbooks for organizers and sponsors — built from real hosted buyer experience.
Hosted Buyer Bible — the complete organizer guide
Sponsorship pitch deck template + pricing framework
Event ROI calculator for sponsors
Pre-event, on-site & post-event checklists
The Definitive Resource on Hosted Buyer Events
The Hosted Buyer Bible
Everything an organizer needs to run world-class hosted buyer events — from setting the table to squeezing every dollar out of your show. Millions of deals happen when you get this right.
What are hosted buyer events?
Hosted buyer events are structured B2B meetings programs where an organizer pays for qualified buyers' travel and accommodation in exchange for their commitment to attend pre-scheduled one-on-one or small-group meetings with paying sellers (sponsors).
They are sometimes described as a reverse trade show; unlike a traditional trade show where anyone can wander a booth, hosted buyer events are invitation-only, appointment-driven, and built around guaranteed face time between vetted buyers and sellers. The organizer's job is to create the conditions for as many high-quality conversations as possible — including the serendipitous ones that no schedule can manufacture.
When hosted buyer events are run well, sellers walk away with pipeline that pays for the show many times over. When they're run poorly, both sides leave without results — and don't come back.
Further reading for organizers: PCMA's hosted buyer programme, Skift Meetings on the new standard for event ROI, and their take on the crowded industry events calendar.
The Framework
The Hosted Buyer Operating System
Seven pillars that cover every phase of running a hosted buyer event — from initial setup to post-show ROI. Each is a standalone guide, and together they form a complete operating system for organizers.
Sponsor Pre-Show Preparation
Email strategy, buyer research, and pitch preparation. What sponsors should do before arriving at a hosted buyer event.
For Sponsors
Operations
How to Weed Out Bad Buyers and Sellers
Post-show surveys, feedback loops, and zero-tolerance enforcement. Protect the quality of your hosted buyer event audience.
Recruitment
Revenue
Music library
Set the tone for
every moment
A curated collection of royalty-free tracks built for events — registration, keynote, networking, awards reveals.
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Backtrack is an AI-powered platform that automatically records every 1:1 meeting, generates accurate transcripts and CRM-ready notes, and delivers ROI reports sponsors can use as proof—so organizers can drive rebooks with data, not vibes—across trade shows, hosted buyer events, and other 1:1 meeting programs.