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Backtrack Launches Hosted-Buyer Optimized Version of Its AI-Powered Lead Capture Platform
July 24, 2025 – Jacksonville, FL – Backtrack, the AI-powered conversation intelligence platform for events and exhibitions, today announced the release of a new version of its app designed specifically for Hosted-Buyer events. This tailored release enhances the way suppliers capture, understand, and act on the critical conversations happening in fast-paced, high-stakes meeting environments.
Hosted-Buyer events are known for their tightly scheduled, 8-10 minute meetings between suppliers and pre-qualified buyers. With limited time and high expectations, note-taking becomes a distraction and valuable follow-up details are often missed. Backtrack solves this by offering a seamless way to record, transcribe, and summarize conversations in real-time (with attendee consent), enabling teams to stay fully present during meetings while capturing every important insight. For organizers, Backtrack enhances the overall event experience by delivering post-event insights, increasing supplier satisfaction, and helping prove the program’s ROI and ROO.
“This version of Backtrack is purpose-built for Hosted-Buyer programs, where precision, speed, and personalization are everything,” said Hunter McKinley, CEO/Co-Founder at Backtrack. “We’re giving suppliers a way to stop scribbling notes and start focusing on what matters — making genuine connections that drive real ROI and ROO.” McKinley continues, “The events industry is back in a big way, and newer generations — especially Gen Z — are showing up to make real, meaningful connections. But with 75% of information forgotten within a day, it’s critical we help people retain the value of these high-stakes conversations. Hosted-Buyer suppliers are often investing thousands for just a few minutes of face time. Our technology ensures they can stay present, engaged, and focused — while Backtrack captures everything that matters.”
About Backtrack
Backtrack is an AI-powered lead capture and conversation analysis platform designed for the fast-moving world of trade shows, exhibitions, and events. Whether it’s a quick chat at a booth or a structured buyer meeting, Backtrack ensures no insight is ever lost — helping sales and marketing teams convert conversations into results.
Backtrack is an AI-powered platform that automatically records every 1:1 meeting, generates accurate transcripts and CRM-ready notes, and delivers ROI reports sponsors can use as proof—so organizers can drive rebooks with data, not vibes—across trade shows, hosted buyer events, and other 1:1 meeting programs.